Monday, 30 September 2013

Area of concern/ Inital Ideas


As a team, we brainstormed an assortment of concepts we could use and broke them down into either feasible or unfeasible. We then stared to narrow down the 'initial ideas' list, we were left with seven; namely: 1) Behind the science with the police 2) Educating Heathside 3) Can you control love? 4) London Riots 5) Racism in sport 6) Drugs in Sports 7) London 2012 Olympics Games. After consulting with our target audience we deiced on the ‘London Riots’.  Ed, our target audience and most importantly, myself felt that the London Riots topic provided us a wide range of scope. Through media language we can help to elaborate our topic and produce a product that our target audience will find informative yet entertaining (their preference). After finalizing our area of concern, we subsequently explored into the appropriate sub topics and subsequently discussed how we would go about interpreting them into our documentary. The final seven sub-topics we agreed on are as follows: 1) London Riots in the eyes of the police 2) The role of social media 3) What lead to the riots 4)Lasting legacy of the riots 5) How the youth of London feel London 6) The communities knock on effect 7)What was done to resolve the dispute? Accepting that we wouldn’t be able in integrate all seven ideas into our product we restricted the down the list to three: London Riots in the eyes of the police, The communities knock on effect and … To integrate a subdivision whereby the audience would know how the police dealt with rioters, we decided that we would use both archive footage and an interview with a policeman. We later composed a letter addressed to Police Commander and Captain, Mr. David Howe requesting an interview. To capture what affect the London Riots had on the local community we decided on using another interview with an individual directly affected by the riots (such as a store owner).  


Our documentary
Answers/ choices
Reasons for your choices/ how choices fit mode
Subject matter:
(A) What/who?
(B) Who will you interview?
(C) Where will you visit?

London Riots
Policeman & local council
London- places directly effected

We feel that this topic will work for our target audience and be informative
Film language
(A) What types of shots are used?
(B) Is the camera static? Handheld?
(C) Does any type of shot dominate or is there a variety
(D) I the editing fast or slow?
Camera static- on tripod


Variety of shots

Slow paced to mirror

We feel that by using the appropriate film language, conveying over point will prove much easier.
Documentary techniques
(A) Does the documentary include interviews? ID so, who with?
(B)Is there a voiceover? What information is given in it?
(C) Are we aware of the documentary-maker? (Do they appear on camera?

Yes, with a policeman &local councilor

This will give us a good amount o interesting footage
Sound
(A) What different types of sound are used?
(B) What us the effect of any music used?
(C)Does the image illustrate the voiceover says?

Both diegetic and non-diegetic
Slow paced and low key
Voice over illustrates the image on screen

This will help integrate meaning into our final product.


Saturday, 14 September 2013

Target Audience






From our results we have found that the age range responses from our questionnaire are predominantly 20-29 year olds. Interestingly they most enjoy expository documentaries aired on BBC. From this we have found our main target audience however our chosen topic lends itself towards being interesting to a wide range of people. This helps us to understand what our target audience wants and how we can appeal to them. Through this we are able to specifically focus on our subject and adapting it towards this genre. We can see that our audiences like to watch expository documentaries such as ‘9/11 uncovered’ this type of documentary has many similar links with our chosen topic, the London riots. The target audience prefer to be informed rather than entertained however a slight balance needs to be found between the two. The documentary will be attractive to our target audience through there feedback , we will try to make our documentary as aesthetically pleasing as possible.

Focus Group 





Using focus groups was particularly helpful, it provides us with both relevant opinions and data as apposed to a questionnaire that only offers us data. These voice clips help us to understand what our target audience would like to see in our documentary by askling two seperate focus groups for their response. Thier responses where mixed however they gave us some detailed input and relevant material. Through this feedback we have now become more focused on our particular documentary and how we can edit it appropriately for our audience. Due to the feedback we have now slightly adjusted howe we present the documentary including the use of facts and balance between facts and entertainment.


Analysis of previous documentaries

After watching examples of previous A2 work, its come to my attention what could have been improved in their work and what techniques/ conventions enhanced there work (effectively the do's and don'ts). This exercise has effectively helped me understand how I can achieve my target grade and guide me to prevent making similar mistakes.

In the examples I have viewed, it appears that several key sections of the mark scheme has been ignored and not included in their work. Firstly, I will ensure that I hold shots steady, unless varied for effect. In three of the four documentaries they failed to do so, their documentaries consequently appeared unprofessional. Shot transitions also lacked thought; the one example used unnecessary transitions whilst another used only one. I will include an assortment of shot transactions for example a fade, I will attempt to escape using the same transition.  Appropriate material for task and variety of shot distances were two other aspects that were perhaps dismissed as important. In my final task I will also have to accommodate frame shots appropriately, by taking advantage of doors and tunnels etc.; two examples I watch had no frame shots. In relation to camera movements, I have concluded that if not executed 'well', don't use them at all. This is because one of the example used a panning shot to great effect, however another made their final product look unprofessional. The diegetic sounds (voiceovers and general conversation) in the examples I watched was of a poor quality. I will be conscience when planning and filming alike. . ‘Editing appropriately for the task set’ and ‘editing so that meaning is apparent to the viewer’ are two essential sections of the mark scheme; I will therefore have to take great care when editing.

Bogus Brands 11.     Target Audience


Age
Teenagers
Sex
Both
Income level
Low
Education
Still in education
Tastes/hobbies/interests
Fashion, Modern
Class
Middle Class
Considering technical convergence, the platform they would most likely watch your documentary.
YouTube, Vimieo
Where in the media they might find out about your documentary.
Social Media (Facebook & Twitter)

Marks scheme
Construction- Documentary (Main Task)
Level 1 Minimal 0- 14 marks    Level 2 Basic 15-23 marks
Level 3 Proficient 24- 32 marks Level 4 Excellent 32-40 marks
Achieved
Level
M, B ,P ,E
·      Holding a shot steady, where appropriate.
P
·      Framing a shot, including and excluding elements as appropriate.
P
·      Using a variety of shot distances as appropriate.
E
·      Shooting material appropriate to the task set.
P
·      Selecting mise-en-scene including color, figure, lighting, objects and setting.
P
·      Editing so that meaning is apparent to the viewer.
E
·      Using varied shots transitions and other effects selectively and appropriately for the task set
E
·      Using sound with images and editing appropriately for the task set.
P


Driving Crash
2.     Target Audience

Age
Young drivers and Parents
Sex
Male
Income level
Low
Education
Still in education
Tastes/hobbies/interests
Anything
Class
Any Class
Considering technical convergence, the platform they would most likely watch your documentary.
YouTube, Vimieo
Where in the media they might find out about your documentary.
Social Media (Facebook & Twitter)

Marks scheme
Construction- Documentary (Main Task)
Level 1 Minimal 0- 14 marks    Level 2 Basic 15-23 marks
Level 3 Proficient 24- 32 marks Level 4 Excellent 32-40 marks
Achieved
Level
M, B ,P ,E
·      Holding a shot steady, where appropriate.
P
·      Framing a shot, including and excluding elements as appropriate.
B
·      Using a variety of shot distances as appropriate.
P
·      Shooting material appropriate to the task set.
P
·      Selecting mise-en-scene including color, figure, lighting, objects and setting.
P
·      Editing so that meaning is apparent to the viewer.
E
·      Using varied shots transitions and other effects selectively and appropriately for the task set
B
·      Using sound with images and editing appropriately for the task set.
P

Violence in the media
 3.     Target Audience

Age
16 year olds
Sex
Both
Income level
Low/ average
Education
Still in education
Tastes/hobbies/interests
Anything
Class
Middle
Considering technical convergence, the platform they would most likely watch your documentary.
YouTube, Vimieo and TV
Where in the media they might find out about your documentary.
Social Media (Facebook & Twitter), Newspaper/ online

Marks scheme
Construction- Documentary (Main Task)
Level 1 Minimal 0- 14 marks    Level 2 Basic 15-23 marks
Level 3 Proficient 24- 32 marks Level 4 Excellent 32-40 marks
Achieved
Level
M, B ,P ,E
·      Holding a shot steady, where appropriate.
P
·      Framing a shot, including and excluding elements as appropriate.
B
·      Using a variety of shot distances as appropriate.
P
·      Shooting material appropriate to the task set.
B
·      Selecting mise-en-scene including color, figure, lighting, objects and setting.
B
·      Editing so that meaning is apparent to the viewer.
B
·      Using varied shots transitions and other effects selectively and appropriately for the task set
P
·      Using sound with images and editing appropriately for the task set.
P

4. Target Audience
Age
Teens
Sex
Both
Income level
Any
Education
Any
Tastes/hobbies/interests
Movies/ Video Games
Class
Any
Considering technical convergence, the platform they would most likely watch your documentary.
YouTube, Vimieo and TV
Where in the media they might find out about your documentary.
Social Media (Facebook & Twitter), Newspaper/ online

Marks scheme
Construction- Documentary (Main Task)
Level 1 Minimal 0- 14 marks    Level 2 Basic 15-23 marks
Level 3 Proficient 24- 32 marks Level 4 Excellent 32-40 marks
Achieved
Level
M, B ,P ,E
·      Holding a shot steady, where appropriate.
B
·      Framing a shot, including and excluding elements as appropriate.
M
·      Using a variety of shot distances as appropriate.
M
·      Shooting material appropriate to the task set.
B
·      Selecting mise-en-scene including color, figure, lighting, objects and setting.
B
·      Editing so that meaning is apparent to the viewer.
B
·      Using varied shots transitions and other effects selectively and appropriately for the task set
P
·      Using sound with images and editing appropriately for the task set.
B