Evaluation 4:How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3:What have you learned from your audience feedback

Evaluation 2: How effective is the combination of your main product and ancillary texts

How the supporting pieces enhance the meaning of the documentary: The message of the documentary is finding out how and why the London Riots actually happened. Firstly, the advertisements will engage the audience by the interesting dynamic of police blended together with criminals. The main focus was to create a well developed account of the riots through three different interpretations. With the abundance of famous pictures from the London Riots, it was critical that we chose an appropriate one to link in with our product. The dark and ominous colors leave a lot to be discovered and leave the viewer wondering why, and interesting and underlying nod to the reason that we all want to know, why did the riots happen? Finally, with our chosen TV company or brand, Channel 4 we allow small references such as the logo, with Channel 4's history this also hints to the reader that this is going to be a rather more serious and gritty representation, much like dispatches. The way in which we have used simplistic colors will contrast against other advertisements leaving a lasting memory. We want the audience to be intrigued and genuinely concerned this is why we have left the adverts as more interesting than exposing.


We decided that our ancillary tasks where going to be in keeping with the format of channel 4's documentaries, we researched a number of products and there advertisements, some decided to have a more shocking image such as the falling man, yet some decide to appeal to their target audience by only showing little bits, enticing the audience to want more. The combination of my main product and ancillary texts is very effective. The consistency, simplicity and style of the advertisements make them appealing to the target audience as well as giving them the relevant information they need to know to watch the documentary. They relate appropriately to the main task because the content of the adverts is synoptic of 'London Riots: 

Evaluation 1:In What Ways Does Your Media Product Use, Develop, Or Challenge Of Real Media Products?

Using real media products:


Develop or challenge real media products:


Our sound track:

Other sound track:  

Ancillary Task Final

Ancillary task drafts

After conducting research into our ancillary tasks, we produced two draft hand drawn designs of our double page spread.   

Billboard:

Bus stop: 

Ancillary research

Before I could begin to construct my ancillary pieces, I needed to do some research into how certain adverts are conventionally constructed. We chose that our documentary would be aired on Cannel 4, I thereSince we have chosen for our documentary to be aired on Channel 4, I therefore research how Channel 4 format their billboard advertisements. I have concluded that Channel 4 conventionally keep their billboards simple, with just one image on the board with a small amount of text. Furthermore, the text is enclosed in boxes; also every billboard has the white Channel 4 logo on the right side of the ad. In addition, I will included the date and time that the documentary would be airing.

Channel 4's bus stop advertising campaigns seem to consist of similar conventions as their other areas of advertising. The advertisement likewise uses one one image, boxed text (a title and air time for a programme  and a Channel 4 logo on the right.    

In class we looked at the  mark scheme for our supporting pieces and looked at  and analysed examples several different examples in order to see what we need and how previous works could have been improved, and the common features which were in all of the examples.

Ancillary tasks introduction

Draft/Final Product

Here is our first draft, we are currently having problems with out sound; however we wish to have resolved them by out next version. 

Final product:

Including a hashtag #

Hashtags are now commonly used in all media productions, especially in documentaries; our research indicates that programs with a target audience between twenty and thirty use the hashtag. This is because the institution wants to create a rapport with the audience. Furthermore, ten to thirty year-olds are most inclined to use social media states such as Twitter and Facebook- both use the hashtag. We therefore wrote our different variations of the # we could use, while keeping in mind that is should be short and memorable. The hashtag is an extension of the program as it will allow viewers to comment and feel more involved.

We decided to use #London Riots. 

Being organised

Ed and I used several methods to communicate, namley: WhatsApp, Facebook and text.

What’s App-

We created a 'group' on What’s App, it allowed us to text messaging, to send each other images, video, and audio media messages as well as our location using integrated mapping features. Using the program proved extremely beneficial; the image on the right demonstrates how easy and efficient it was to communicate on. The reason we used WhatsApp more often than Facebook is primarily because is allowed us to communicate 'on the go'.

Facebook-

We also used Facebook to communicate. It provided us with the same service as WhatsApp i.e. real-time communication; however we could send documents i.e. Storyboards. We also used Facebook as an alternative to e-mailing.

 

Voice-over

Our documentary research has indicated we should intergrate a voice-over into our product. So what is a voice-over- "Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative is used in a media production". We now understand that the voice-over is pre-recored and placed over the top of the video and used to explain information. We subsequently scripted a voice over for our: introucution, retail, metropolitain police and rioter sections using facts and quotes where we could to accomidate for the 'explain information' element.

We then recored our voice-overs. We soon relaised that our voice-over didnt sound appropriate, my voice was to soft. We then looked into who would could do our voice-over. Short list: Garry Veale, Callum Pearce and Tom Barden. We approched our teacher Mrs Micheals and asked her opinion, she thought that Garry Veale's voice was most appropriate.  

Script 

Between Saturday 6th and Thursday 11 August 2011, thousands of people rioted in several London boroughs and in cities and towns across England; the resulting chaos generated looting, arson, and mass deployment of police.

Disturbances began on Saturday 6 August 2011, after a protest in Tottenham following the death of Mark Duggan, a local who was shot dead by police on Thursday 4 August 2011. Several violent clashes with police ensued, along with the destruction of police vehicles, a magistrates' court, a double-decker bus, and many civilian homes and businesses, thus rapidly gaining attention from the media. Overnight, looting took place in Tottenham Hale Retail Park and nearby Wood Green.

As of 15 August, about 3,100 people had been arrested, of whom more than 1,000 had been charged. Arrests, charges and court proceedings continue. Initially, courts sat for extended hours. There were a total of 3,443 crimes across London linked to the disorder. Emergency calls on Monday night saw a 300% increase, from 5,400 normally to 20,800. Along with the five deaths, at least 16 others were injured as a direct result of related violent acts. An estimated £200 million worth of property damage was incurred, and local economic activity was significantly compromised.