Ancillary research

Before I could begin to construct my ancillary pieces, I needed to do some research into how certain adverts are conventionally constructed. We chose that our documentary would be aired on Cannel 4, I thereSince we have chosen for our documentary to be aired on Channel 4, I therefore research how Channel 4 format their billboard advertisements. I have concluded that Channel 4 conventionally keep their billboards simple, with just one image on the board with a small amount of text. Furthermore, the text is enclosed in boxes; also every billboard has the white Channel 4 logo on the right side of the ad. In addition, I will included the date and time that the documentary would be airing.

Channel 4's bus stop advertising campaigns seem to consist of similar conventions as their other areas of advertising. The advertisement likewise uses one one image, boxed text (a title and air time for a programme  and a Channel 4 logo on the right.    

In class we looked at the  mark scheme for our supporting pieces and looked at  and analysed examples several different examples in order to see what we need and how previous works could have been improved, and the common features which were in all of the examples.