Including a hashtag #

Hashtags are now commonly used in all media productions, especially in documentaries; our research indicates that programs with a target audience between twenty and thirty use the hashtag. This is because the institution wants to create a rapport with the audience. Furthermore, ten to thirty year-olds are most inclined to use social media states such as Twitter and Facebook- both use the hashtag. We therefore wrote our different variations of the # we could use, while keeping in mind that is should be short and memorable. The hashtag is an extension of the program as it will allow viewers to comment and feel more involved.

We decided to use #London Riots.