Monday, 14 April 2014

Evaluation 4:How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3:What have you learned from your audience feedback

Evaluation 2: How effective is the combination of your main product and ancillary texts


How the supporting pieces enhance the meaning of the documentary: The message of the documentary is finding out how and why the London Riots actually happened. Firstly, the advertisements will engage the audience by the interesting dynamic of police blended together with criminals. The main focus was to create a well developed account of the riots through three different interpretations. With the abundance of famous pictures from the London Riots, it was critical that we chose an appropriate one to link in with our product. The dark and ominous colors leave a lot to be discovered and leave the viewer wondering why, and interesting and underlying nod to the reason that we all want to know, why did the riots happen? Finally, with our chosen TV company or brand, Channel 4 we allow small references such as the logo, with Channel 4's history this also hints to the reader that this is going to be a rather more serious and gritty representation, much like dispatches. The way in which we have used simplistic colors will contrast against other advertisements leaving a lasting memory. We want the audience to be intrigued and genuinely concerned this is why we have left the adverts as more interesting than exposing.




We decided that our ancillary tasks where going to be in keeping with the format of channel 4's documentaries, we researched a number of products and there advertisements, some decided to have a more shocking image such as the falling man, yet some decide to appeal to their target audience by only showing little bits, enticing the audience to want more. The combination of my main product and ancillary texts is very effective. The consistency, simplicity and style of the advertisements make them appealing to the target audience as well as giving them the relevant information they need to know to watch the documentary. They relate appropriately to the main task because the content of the adverts is synoptic of 'London Riots: 

Tuesday, 1 April 2014

Sunday, 9 March 2014

Ancillary task drafts

After conducting research into our ancillary tasks, we produced two draft hand drawn designs of our double page spread.   



Billboard:
Bus stop: 


Saturday, 8 March 2014

Ancillary research

Before I could begin to construct my ancillary pieces, I needed to do some research into how certain adverts are conventionally constructed. We chose that our documentary would be aired on Cannel 4, I thereSince we have chosen for our documentary to be aired on Channel 4, I therefore research how Channel 4 format their billboard advertisements. I have concluded that Channel 4 conventionally keep their billboards simple, with just one image on the board with a small amount of text. Furthermore, the text is enclosed in boxes; also every billboard has the white Channel 4 logo on the right side of the ad. In addition, I will included the date and time that the documentary would be airing.



Channel 4's bus stop advertising campaigns seem to consist of similar conventions as their other areas of advertising. The advertisement likewise uses one one image, boxed text (a title and air time for a programme  and a Channel 4 logo on the right.    


In class we looked at the  mark scheme for our supporting pieces and looked at  and analysed examples several different examples in order to see what we need and how previous works could have been improved, and the common features which were in all of the examples.